вторник, 8 мая 2007 г.

LENOX, NASCAR's Jeff Burton Team Up for EXTRA-MILE EXPERIENCE

Sweeps gives tradespeople the opportunity to win a once-in-a-lifetime VIP vacation adventure

EAST LONGMEADOW, Mass., May 7 /PRNewswire/ -- LENOX(R), a leading manufacturer of premium power tool accessories, torches, solder and band saw blades, is offering professional tradespeople in the United States and Canada the opportunity to win big in the EXTRA-MILE EXPERIENCE Sweepstakes with Richard Childress Racing driver Jeff Burton(TM).

One lucky grand prize winner will select one of three exciting, once-in-a-lifetime experiences for him/herself and up to three guests.

They include:

* The All-Star Challenge Race Experience. LENOX rolls out the red carpet for NASCAR fans, giving them a helicopter ride to and VIP suite race passes for the All-Star race in Charlotte, N.C. The winner will be an Honorary Pit Crew Member for the day, and post-race he and his guests will enjoy 5 nights and 6 days at a private cottage on the Biltmore Estate in Asheville, N.C., featuring gourmet meals prepared by a private chef.
* The Ultimate Heli-Fishing Trip. The ultimate in fishing meets the ultimate in luxury. Winner and guests get whisked off in a private helicopter for some of the world's best salmon fishing on Nimmo Bay, British Columbia. They'll stay for 7 days and 6 nights, experiencing the finest accommodations at the world famous Wickaninnish Inn to enjoy the Pacific Northwest's renowned cuisine and sights.
* A Baja Off-Road Adventure. Winners will thrill to the sand, surf and spa experience in this ultimate adventure. After taking command of the desert in a Hummer and catching a trophy or two on a private deep-sea big-game fishing trip, winners will spend 7 days and 6 nights enjoying the ocean views at the luxurious Westin Resort and Spa in Cabo San Lucas, Mexico.

To go the extra mile, all packages offer the winner and his guests a VIP tour of Richard Childress Racing, including a private lunch with world-class NASCAR driver Jeff Burton, along with $10,000 cash.

"This sweepstakes gives LENOX the opportunity to share the excitement of its NASCAR sponsorship with customers and those in the trades," said Rich Mathews, vice president of marketing for LENOX. "Some lucky winner will have the ultimate LENOX EXTRA-MILE EXPERIENCE, one that will last far longer than the trip itself. And we're happy to be able to give that experience to our customers through this sweepstakes, but more importantly, every day through our products and services."

LENOX will be the primary sponsor of Burton's No. 31 Richard Childress Racing Chevrolet in two races during the 2007 NASCAR Cup season - May 5 at Richmond International Raceway and July 1 at New Hampshire International Speedway. In addition, LENOX will serve as an associate sponsor of Burton's No. 31 Cingular Wireless Chevrolet throughout the rest of the NASCAR Cup season.

Burton, one of the most respected drivers in NASCAR, is in his 14th full season of NASCAR Cup competition. The 39-year-old father of two entered 2007 with 18 career triumphs. He has finished in the top five of the championship standings four times and in the top 10 on two other occasions. He won at Dover International Speedway last season on his way to a seventh-place result in NASCAR's "Chase for the Championship."

Entry forms for the LENOX EXTRA-MILE EXPERIENCE Sweepstakes can be found at participating distributors and dealers nationwide. The sweepstakes is open to tradespeople 18 and over in the United States and Canada and runs from May 1, 2007 to November 30, 2007.

For full rules, visit www.lenoxextramile.com

About LENOX

In 1915, a group of 10 employees began making hacksaw blades under the trade name LENOX. Today, the company employs more than 600 people and manufactures and markets power tool accessories, hand tools, torches, solder and band saw blades and sawing fluids in more than 70 countries around the world. LENOX is a Newell Rubbermaid company.

For more information, contact LENOX at 1-800-628-8810 or visit www.LENOXsaw.com

About Richard Childress Racing

Richard Childress racing (www.rcrracing.com) has earned more than 150 victories and 10 NASCAR championships, including six in the NEXTEL Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the NEXTEL Cup Series, Busch Series and Truck Series. Its 2007 NEXTEL Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel's), Kevin Harvick (No. 29 Shell) and Jeff Burton (No. 31 Cingular Wireless). Its Busch Series lineup includes Clint Bowyer (No. 2 BB&T), Harvick and Timothy Peters (No. 21 AutoZone) and Burton and Scott Wimmer (No. 29 Holiday Inn).

Source: LENOX
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